Source

The Paradox of Choice: Why More Is Less

2004Modern psychology & self-helpContemporary (1950 – today)Barry SchwartzBook

Barry Schwartz's book, published in 2004, arguing that an abundance of options can bring anxiety and regret rather than satisfaction.

References

Quotes (1)

“Eliminating consumer choices can greatly reduce anxiety for shoppers.”
— Barry Schwartz, The Paradox of Choice (2004): summary via Wikipedia (paraphrase, not a direct quote)
Watch on YouTube: The paradox of choice (TED) ↗Barry Schwartz discusses this idea
ProbablesourceMaxim: More choice does not always mean more happiness.