Maxim
More choice does not always mean more happiness.
“He whose (desires) are few gets them; he whose (desires) are many goes astray.”
Taoism · Ancient (before 200 BCE)
Translation: public-domain translation (Legge)
An endless menu can leave us anxious and second-guessing. Sometimes choosing 'good enough' and letting go is the wiser path.
Related expressions
“Eliminating consumer choices can greatly reduce anxiety for shoppers.”
— Barry Schwartz, The Paradox of Choice (2004): summary via Wikipedia (paraphrase, not a direct quote)Watch on YouTube: The paradox of choice (TED) ↗Barry Schwartz discusses this idea“Better is the sight of the eyes than the wandering of the desire: this is also vanity and vexation of spirit.”
Score
Moral Rank 38.1 · Evidence E = 8.52
E = ln(1+1.21) + √1.21 + 3·1.21 + 1.5·2 = 8.52